Post by Ian Partridgehttp://www.kodak.com/US/en/corp/Press_center/Kodak_Brings_Back_a_Classic_with_EKTACHROME_Film/default.htm
I have lately been reading Richard W. Haines' History of Dye Transfer
Printing.
About how Technicolor new management gave up the IB tech process misreading
the market demand for prints which were only profitable above a run of 75
copies, when in fact print orders increased to upwards of 1,500 copies.
Well, we got a bunch of factors going into this one.
First of all, Kodak is not able to make small production runs. They don't
have any small alleys left anymore, they were all bulldozed in the 1980s
when Kodak management was convinced that production would keep going up and
up. So all Kodak can do is produce one jumbo at a time, and a jumbo turns
into a whole lot of 35mm still rolls. They then have to be able to sell all
of that film before it goes out of date.
One strategy for this is to cut the film into as many formats as possible
and sell the same emulsion into as many markets as possible. Once you have
made a jumbo, there's no reason not to make 16mm, 35mm, 120, and 4x5 all
from the same film (assuming the customer can live with the sheet film being
annoyingly thin-based).
But... the thing is that nobody really knows what the market is. It's likely
not as big as the market for Kodachrome would be. And by making a slide film
Kodak is going into competition with Fuji and (hopefully soon) Ferrania. So
they have to make a better product, or they have to make the product in formats
that the competition doesn't have, or they have to make a new and different
product that the competition doesn't have.
If I were Kodak I would considering building a small pilot-plant-sized alley
back like Building 7 where the RAR films used to be made in small batches, or
like Ferrania is trying to start up today. Because there is a lot of demand
for film out there, but it's all fragmented: people want a little bit of each
of a lot of kinds of material.
--scott
--
"C'est un Nagra. C'est suisse, et tres, tres precis."