Discussion:
Cinerama roadshow movie posters for How The West Was Won
(too old to reply)
r***@sbcglobal.net
2012-05-15 17:49:02 UTC
Permalink
Does anyone know what the Cinerama roadshow movies posters for How The
West Was Won looked like? I have some that I think are for the
Cinerama showings - (see http://cineramahistory.com/htwwwposter.htm ),
but in the pictures I have of Cinerama theatres that show the front of
the theatre, the posters they have don't look like the ones I have. I
know the movie posters for the 35mm showings said METROCOLOR and
Cinerama said TECHNICOLOR.
Martin Hart
2012-05-15 21:25:17 UTC
Permalink
In article <f2c10471-b2fa-4171-96f3-da05efd3e317
@d6g2000vbe.googlegroups.com>, ***@sbcglobal.net says...
Post by r***@sbcglobal.net
Does anyone know what the Cinerama roadshow movies posters for How The
West Was Won looked like? I have some that I think are for the
Cinerama showings - (see http://cineramahistory.com/htwwwposter.htm ),
but in the pictures I have of Cinerama theatres that show the front of
the theatre, the posters they have don't look like the ones I have. I
know the movie posters for the 35mm showings said METROCOLOR and
Cinerama said TECHNICOLOR.
Roland,
The photos are definitely prepared for the Cinerama roadshow run of
HTWWW. I have a one-sheet exactly like the one without Spencer Tracy's
name. It had been modified for display in Belgium or France by placing a
large slug with the French title of the movie where Tracy's name appears
in the other version. My poster is in slightly rough shape and I've had
a project on the back burner for several years to scan it and restore it
to it's original condition.

Marty
--
The American WideScreen Museum
www.widescreenmuseum.com
r***@sbcglobal.net
2012-05-15 23:02:41 UTC
Permalink
On May 15, 5:25 pm, Martin Hart
Post by Martin Hart
In article <f2c10471-b2fa-4171-96f3-da05efd3e317
@d6g2000vbe.googlegroups.com>, ***@sbcglobal.net says...
Post by r***@sbcglobal.net
Does anyone know what the Cinerama roadshow movies posters for How The
West Was Won looked like? I have some that I think are for the
Cinerama showings - (seehttp://cineramahistory.com/htwwwposter.htm),
but in the pictures I have of Cinerama theatres that show the front of
the theatre, the posters they have don't look like the ones I have. I
know the movie posters for the 35mm showings said METROCOLOR and
Cinerama said TECHNICOLOR.
Roland,
The photos are definitely prepared for the Cinerama roadshow run of
HTWWW. I have a one-sheet exactly like the one without Spencer Tracy's
name. It had been modified for display in Belgium or France by placing a
large slug with the French title of the movie where Tracy's name appears
in the other version. My poster is in slightly rough shape and I've had
a project on the back burner for several years to scan it and restore it
to it's original condition.
Marty
--
The American WideScreen Museumwww.widescreenmuseum.com
I had a dealer try and sell it for me but he didn't get much money for
it as he advertised it as " (the movie had a limited release in 1962
to special theaters, but I know of no confirmed posters from this
release, and the earliest known posters are from the 1964 general
release) " - http://www.emovieposter.com/agallery/archiveitem/11241737.html
. So, it only sold for $53. But the small flyer for it sold for $86 -
http://www.emovieposter.com/agallery/archiveitem/1927755.html with the
same description. I'm sure if he mentioned that it was for the
Cinerama roadshow release, it would have sold for a lot more.
g***@hotmail.com
2012-05-16 03:16:58 UTC
Permalink
I saw HTWWW in cinerama in two countries back in 1962 and from what I remember they used many different size posters depending on the front-of-house displays. There were also one sheeter posters advertising the film in non cinerama cinemas that I worked at.I do not know what color system was used in the films. There would have been scores of different roadshow posters at the time.The U.S.lobby cards showed "technicolor" as did the spanish poster. The New Zealand poster said "metrocolour" as did the Australian poster.An American poster said "Metrocolor" as did the Exhibitor's Campaign book (all of which I have in my collection). As the film was filmed by MGM one would think that they would use metrocolor for filming. The Wonderfull World Of The Brothers Grimm,which was the first MGM film in Cinerama,listed Technicolor on the many US posters,lobby cards and exhibitors campaign book that I have.The 35mm release of Bros Grimm only stated that it was in Glorious color.I know this does not answer your question Roland,rather it just adds to the confusion. Let's us not forget that scenes from The ALAMO,(not in metrocolor) and Raintree County (in metrocolor) were also used in HTWWWN.There is also some dispute as to whether any scenes were use from This Is Cinerama (printed backwards -but the cloud formations were different in that film to the finale scene in HTWWW). Maybe it was a mixture of both technicolor and Metrocolor -depending on where the film was processed for the country where it was shown. I did also see the 35mm version but cannot recall the color process.How many people would even bother to check to see which color system that was used when they saw the film.Maybe an email to MGM would solve the problem.
Martin Hart
2012-05-17 23:27:21 UTC
Permalink
In article <2682597.393.1337138218847.JavaMail.geo-discussion-
Post by g***@hotmail.com
I saw HTWWW in cinerama in two countries back in 1962 and from what I remember they used many different size posters depending on the front-of-house displays. There were also one sheeter posters advertising the film in non cinerama cinemas that I worked at.I do not know what color system was used in the films. There would have been scores of different roadshow posters at the time.The U.S.lobby cards showed "technicolor" as did the spanish poster. The New
Zealand poster said "metrocolour" as did the Australian poster.An American poster said "Metrocolor" as did the Exhibitor's Campaign book (all of which I have in my collection). As the film was filmed by MGM one would think that they would use metrocolor for filming. The Wonderfull World Of The Brothers Grimm,which was the first MGM film in Cinerama,listed Technicolor on the many US posters,lobby cards and exhibitors campaign book that I have.The 35mm release of Bros
Grimm only stated that it was in Glorious color.I know this does not answer your question Roland,rather it just adds to the confusion. Let's us not forget that scenes from The ALAMO,(not in metrocolor) and Raintree County (in metrocolor) were also used in HTWWWN.There is also some dispute as to whether any scenes were use from This Is Cinerama (printed backwards -but the cloud formations were different in that film to the finale scene in HTWWW). Maybe it was a
mixture of both technicolor and Metrocolor -depending on where the film was processed for the country where it was shown. I did also see the 35mm version but cannot recall the color process.How many people would even bother to check to see which color system that was used when they saw the film.Maybe an email to MGM would solve the problem.

Let's clear all this up. Every film mentioned here was photographed on
Eastman color negative film. The three-strip Cinerama prints were
manufactured by Technicolor in their dye transfer process. Only the
composite version in 35mm, with a few 70mm prints tossed in, were
printed by the Metrocolor lab using Eastman positive print stock. "The
Alamo" and "Raintree County" were also shot on Eastman color negative.
Both had prints manufactured by Technicolor, with "The Alamo" using
Eastman color positive print stock for 70mm and dye transfer for 35mm
reductions. "Raintree County" had its 65mm negative processed at the
Metrocolor lab and Technicolor made the 35mm dye transfer prints. There
were no 70mm prints made or ever intended for "Raintree". From the
outset, in 1955, MGM knew that they could shoot on 65mm and
Technicolor's dye transfer system would maintain the image quality down
to the 35mm prints.

Every frame of "How The West Was Won" originated on Eastman color
negative film, whether it was fresh footage or snips taken from "The
Alamo", "Raintree County" or the reverse footage used from "This Is
Cinerama".

Oldsters may recall that "Gone With The Wind" was photographed in three-
strip Technicolor but the ghastly 70mm reissue and following 35mm prints
were advertised as Metrocolor because that's who manufactured the
prints.

Don't bother sending an email to MGM. That company ceased to exist
decades ago. Only the name survives in the form of a small company
that's gradually being digested by other studios. Nobody at MGM has any
information regarding films made prior to 1983.

Marty
--
The American WideScreen Museum
www.widescreenmuseum.com
Loading...